Gallery 4 The glass passage By the numbers.

4 career figures from The Emirates Group and Bonsey Jaden, each linked to the page that states it.

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The figures

1. 24M+More than 24 millionfrom 8M

   Emirates Skywards members, grown over 8 years of directing the programme’s marketing communications.

   The Emirates Group · 2011 to 2019I

   Where this comes from: The Emirates Group on the Experience page ↗

2. 45%+More than 45%from 41%

   Skywards’ contribution to total airline revenue, lifted by applying marketing-mix and media-mix modelling to channel investment.

   The Emirates Group · 2011 to 2019II

   Where this comes from: The Emirates Group on the Experience page ↗

3. 30%30%

   Lift in average client profitability across 6 markets, measured on agency gross margin, from rebuilt workflows and tighter resource planning.

   Bonsey Jaden · 2019 to 2023III

   Where this comes from: Bonsey Jaden on the Experience page ↗

4. 2525languages

   Languages of the global campaigns for Emirates, integrated across email, CRM, digital and ATL.

   The Emirates Group · 2011 to 2019IV

   Where this comes from: The Emirates Group on the Experience page ↗